• The exhibition at-a-glance
• Why Trade Shows?
• Floorplans
• Trade show figures
• PSI Pavilions
• Outlook 2013
• Social Media Lounge
• Associations

Anzeige

Why Trade Shows?

Trade shows work both for and with you - See for yourself!

Especially in times of economic difficulty, when companies have to rely more than ever on their clients, trade shows can provide a welcome boost to business. And let's be honest, which platform is better suited to bringing companies together with their customers than a trade show?

It's no secret that the majority of important business deals are concluded face-to-face. The significance of direct contact between visitors and exhibitors should not be underestimated, despite all the new media now available in the digital age.
Trade shows give you the opportunity to advertise your company, present your products and new developments, hold meetings with clients, answer questions, finalise new orders, drum up new clients and, of course, maintain and intensify existing customer contacts.

1. Customer relations
In economically challenging times, reliable, long-standing customers form the foundation of a company's financial security and can help avert a crisis. But customer relations have to be tended on a regular basis. Trade shows represent an efficient and low-cost means of maintaining personal contact with all the key clients in just a few days.

2. New customers
A trade show is the ideal place to forge new customer contacts and to interest potential new clients in your products and company. Making an initial contact at a trade show represents the best way of generating new business.

3. Tapping into new markets
Trade shows are also the best way to tap into new markets and to grow your own business. International trade shows and visitors from all over the world can help raise your company's international profile and to sell your products worldwide.

4. Raising your profile
A trade show is one of the best means of raising your profile. A professional, well-organised exhibition stand will attract visitors and provide cost-effective support to your other marketing and PR activities.

5. Image
By taking part in the exhibition you define yourself as an outward-looking, proactive company. Trade shows represent an ideal tool for improving your corporate image!

6. Product presentation
Showcase the entire range of your products to customers. Emphasise their positive and lasting effects in direct contact with visitors at the exhibition.

7. Business deals at the exhibition itself
The presence of so many international business partners gives you plenty of opportunity to sell your products, sign contracts or enter into negotiations.

8. The competition never sleeps!
Taking part in an exhibition gives you a comprehensive overview of your rivals and their products. Trade shows also serve as a barometer of current sentiment regarding developments and trends in the sector. Only by taking part will you have access to all this valuable knowledge - knowledge which will then stand you in good stead in your daily business.

 

 

Successful trade show participation (Source: AUMA) (pdf | 3 MB)